The Latino Blow-dry is a Keratin-based Treatment that straightens hair naturally, without the use of any chemicals. The treatment transforms curly, frizzy, and damaged hair, adding shine and giving you soft, healthy and luxurious hair.
By infusing keratin deep into the hair cuticle, the hair’s natural ingredient is used to achieve radical shine, beautiful smoothness and a healthy, manageable style. Everyone can benefit from Keratin Treatments, even those who have over-processed and chemically damaged hair. In fact, the more damaged the better and the longer the treatment lasts, as the treatment deeply reconditions and repairs, leaving hair strong and elastic. This treatment weatherproofs hair against flyaway frizz and the effects of moisture. When hair is gorgeous, shiny and manageable every day, the time required to style at home is reduced!
This treatment is cheaper than permanent hair straightening, and given that it is not permanent, it can be washed out if desired. It can even be used over previous Keratin Treatments, leaving hair in better condition after each successive application. The Treatment is more natural looking as the hair is not made pin straight – it still has body and bounce – and lasts up to 3 to 4 months, eventually washing out.
The Velvet Room Latino Blow-Dry costs anything from $220 to $400, does NOT contain any formaldehyde unlike some other products, and can be done on virgin hair or damaged and coloured hair (and is not recommended whilst pregnant).